OpenAI Pro plan pricing overhaul
- Goldman Sachs projected on October 2 that monthly AI agent token use could reach 120 quadrillion by 2030, with per-token costs expected to fall 60-70% per year, adding analyst scale to the compute cost pressure around OpenAI's October 1 decision to halve Pro plan usage limits and add a $500/month tier.
- Meta, Microsoft, and Uber reversed AI adoption mandates after agentic workflows drove per-user costs to roughly $1,000 per day, and Epoch AI found AI access costs fell about 47% per quarter over three years.
The pricing restructuring directly reduces what $200/month Pro subscribers receive while adding a higher-cost tier, signaling that compute constraints are limiting supply at current price points. The corporate reversals on agentic AI spending show that token costs at scale are already creating friction even before adoption broadens.