Latest: OpenAI Launches ChatGPT Business Hub Beta for U.S. companies
The feature gives businesses a direct channel to shape how ChatGPT represents them and interact with users who ask about their products. Engagement data and controlled Business Agents give companies tools to manage their presence inside a widely used AI interface.
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OpenAI has launched a beta called Business Hub that lets companies claim and manage their presence in ChatGPT. Through Business Hub, businesses can verify their organization, update key details, submit self-service product feeds with pricing and availability, and view aggregated engagement analytics including mention counts and website clicks. Verified businesses can also deploy a labeled Business Agent that answers customer questions using only company-supplied content such as product feeds. The initial rollout targets U.S. e-commerce and online-service companies. Businesses do not receive access to private user chats.
OpenAI announced on November 10, 2026, a U.S. beta letting companies claim a presence in ChatGPT, manage their information, and view aggregated engagement metrics such as mention counts and website clicks, with no access to private user chats.
Verified businesses can also deploy a labeled Business Agent that answers customer questions using only company-supplied content, such as product feeds. The initial rollout targets U.S. e-commerce and online-service companies.
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