Additional reporting confirmed the advertising suite and September 23 launch date for ChatGPT Ads.
Following·Day 266·first covered 26 Dec 2025·3 sources
OpenAI to Launch ChatGPT Ads and Sponsored Agents on Sept. 23
The gist
OpenAI entering advertising places it in direct competition with Google, Meta, and Amazon. The move adds a revenue stream beyond subscriptions and API access as the company spends heavily on infrastructure, talent, and model development.
The full picture
ChatGPT Ads are set to begin September 23, with OpenAI introducing a suite of advertising products that includes Sponsored Agents, an Ads Manager plugin, and integrations with HubSpot and Shopify. OpenAI described the effort as building tools designed for marketers.
How it developed
OpenAI announced Sponsored Agents, an Ads Manager plugin, and HubSpot and Shopify integrations.
The Information reported OpenAI was developing plans to add ads to ChatGPT, including sponsored content alongside organic replies.
Sources
OpenAI Blog
finance.yahoo.com
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